By combining an electronic sound palette with traditional pop song structure, the group managed to emerge from the European market, transcend the clubland niche, and gain a ubiquitous mainstream presence along the way. What's remarkable about Swedish House Mafia is how it's become an easy point of entry for a subculture that was, at least in this country, historically marginalized. The group's exit from the world stage as a unified trio leaves a legacy that will, for better or worse, be with us for a long time to come - and seems all but certain to result in a string of reunion tours. Since the arrival of “One (Your Name),” the group's 2010 major-label debut single, the three Swedes have been poster boys for a new pop-crossover genre of electronic music dubbed “EDM.” Nowhere has this had more of an impact than the U.S., where they helped to develop one of the most profitable business models in today's music industry by replacing revenue from recorded albums with ticket sales from ever-more spectacular live shows.
The popularity of the group is unquestionable.
#SWEDISH HOUSE MAFIA GENRE SERIES#
The trio of Sebastian Ingrosso, Axwell, and Steve Angello is gearing up for a global farewell run aptly titled One Last Tour, which begins its North American leg in San Francisco this week with a five-night series at Bill Graham Civic Auditorium - most tickets for which sold out in about one minute. On this day, Swedish House Mafia, one of the biggest electronic dance music acts in the world, decided to call it quits at the height of its celebrity. June 23, 2012, will likely leave an indelible mark on pop music history.
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